Global Aesthetic Medicine Market is set to exceed USD 18.5 billion by 2024, according to a research report by Global Market Insights. What’s driving the global aesthetic medicine industry? The new developments in surgical and non-surgical aesthetic procedures as well as the wide availability of advanced aesthetic devices that offer effective, time-saving and minimally invasive treatments.

The number of non-invasive aesthetic procedures is expected to witness a tremendous demand in the next years. People have a growing inclination for quick and effective non-surgical procedures they can have during their lunch break such as Botox or dermal filler injections treatments. The demand for non-surgical vaginal rejuvenation and non-invasive visible fat reduction will also see a significant growth. Moreover, Allergan estimates that the body contouring is a significant USD 4 billion market, and the demand for procedures are already high.

The future of aesthetics is exciting. Disruptive technologies, innovations and procedures are continuously being created and we are already starting to see how they change trends in aesthetics. We’re already noticing aesthetics becoming more automated. Next generation of sensors, artificial intelligence, robotic arms, laser technology and radiofrequency, are all starting to become an integral part of each aesthetics practice. Microneedling, radiofrequency and other energy-based systems that are already being used, will become so advanced that they’ll need less human direction to deliver a successful treatment.

One of the most important innovations when it comes to aesthetics is the new advancements in dermal fillers. The Allergan 360° Aesthetics Report revealed that consumers today mostly desire an oval face shape, with a defined jawline and a firm, delicately rounded chin while over half of the candidates interviewed for the study said that they were actively looking to change the shape of their lower-face. As this year is all about the Texas Jawline, now there’s finally a dermal filler out there that allows practitioners to achieve a wonderful sharpness along the jawline and bringing the chin into proportion, balancing the face overall: Juvéderm Volux.

What can we expect from dermal fillers in the coming years? There are a few dermal fillers currently developed (not yet been FDA-approved) that will last longer and they won’t only be able to fill sunken areas, they’ll also be able to change the structure and the texture of the skin.

Combination treatments and treatments that help patients feel refreshed and “selfie ready” will be on the rise. Skin boosters and combination treatments are already preferred to boost the hyaluronic acid levels in the skin, smoothing out fine lines and wrinkles. Fractional lasers and skin peels are also preferred treatments to use to help improve pigment and skin texture through skin resurfacing.

A new cutting edge technology presented at the AMWC 2019 mixes augmented reality and Hololens glasses to create 3D holograms on a patient’s face. Now aesthetics doctors can display a dynamic anatomic mask on your face to better explain your treatment plan using an iPhone or iPod. You can now uncover your own anatomy and perfectly understand the procedure discussed. Hololens glasses combined with the mentioned technology allows doctors to project 3D holograms on your face and any layer of your anatomy, the danger zones or the best injecting points can be easily displayed.

Robotic solutions for baldness will also see a significant growth. There are already technologies that use artificial intelligence to conduct a hair transplant for the patient while analysing the quality of both the hair and the roots choosing the ideal ones for transplantation. According to the representative of the US-based company, ARTAS, performed manually, this kind of procedure took an average of 8-9 hours and obviously created some inconvenience for the client. The robot can now efficiently manage this treatment, under a doctor’s supervision, in just 3-4 hours. The whole procedure is now performed under local anaesthesia and the patient does not experience any pain.

Aesthetic medicine has grown significantly in recent years and it will continue to evolve to meet patients’ demands. And with new procedures and technologies in the pipeline such as advances in dermal fillers treatments, laser treatments, AI or robotics, our desire for beauty and self-preservation will be fulfilled in a more efficient and effective way.